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Cureᶟ

Devised and executed highly successful press campaigns for the charity fund raising exhibition for Cure Parkinsons, Cureᶟ (2017, 2018, 2020, 2023), securing a global media reach in excess 4.3 billion. Press includes the launch of each campaign on SKY News, as well as additional coverage on BBC Worldwide, Classic FM, BBC London Radio, GB News, F.T, Times, Sunday Times, Observer, Telegraph, Town & Country, Tatler, World of Interiors and City AM Bespoke. In 2018 the opening preview event was featured on a live broadcast by BBC News.

‘Artwise has brought Celia in to be part of our team to head up Press and PR on a number of our art projects with extremely impressive results for clients such WWF, The Cure Parkinson’s Trust and The Crick Institute. She has managed to place our art projects in print, online and television platforms on every occasion. It is very clear she has strong personal connections in the field and is very well respected and with that we have had no hesitation in recommending her to our colleagues.’
Susie Allen and Laura Culpan, Directors Artwise

The Line Sculpture Walk – 5th Anniversary

Campaign for 5th Anniversary year, including new public works by T.J Price and Larry Achiampong. Secured coverage with a global reach in excess of 105 million – including: Channel 4 News, ITV Evening News, ITV London News, BBC Front Row, BBC London, BBC Worldwide. Observer, Guardian, How To Spend It, The Art Newspaper, Monopol, Country Life and Time Out

Testimonial:
‘Celia is very energetic and I found her knowledge very apt for the precise project that we had in hand, where she achieved numerous articles in national and international press. She has a huge number of contacts and knew just the right person to pitch specific stories to.’
Megan Piper, The Line

Wedding Cake at Waddesdon

Elspeth led a multi-channel marketing campaign to launch and drive visits to a major, new art installation at Waddesdon: Wedding Cake by Joana Vasconcelos. Targeting art lovers and those looking for an unusual day out, aiming to attract visitors from London and within a 1-2 hour drive time, raising awareness of Waddesdon as a must-visit destination for art. As well as working with the communications team to maximise the impact of press coverage, delivered a targeted digital and print marketing campaign, resulting in over 80% ticket sales and significant online interest from new audiences, with the Wedding Cake webpage viewed over 74,000 times in the first six months.

Campaign for St James’s Piccadilly charity show garden at RHS Chelsea 2024

Collective Wisdom team members Truda Spruyt and Elspeth Osman-Allu worked on this campaign to raise awareness of St James’s ‘Imagine the World to be Different’ show garden at RHS Chelsea Flower Show, sharing the important social and environmental work of this Piccadilly church while reaching new audiences to encourage donations. Truda’s PR campaign xxElspeth set up a Google Ads campaign to make the most of increased interest in Chelsea in the run-up to the show; ads were seen nearly 5,000 times and had a high click through rate of 12.5%. In addition, developed a comprehensive social media strategy creating relevant and engaging content which generated 40,500 impressions (many from non-followers), saw a 38% increase in web visitors referred from social channels in May (compared to the previous month) and saw a 500% increase in reach across social channels in the week of Chelsea.