Truda Spruyt launches new PR and Marketing agency for culture and the creative industries

Collective Wisdom, officially launching on Wednesday 18 September, brings together a host of experience and networks to provide a one-stop shop for cultural and creative clients looking to build profile and reach audiences.

Truda Spruyt, who has over 30 years’ experience in directing integrated campaigns across the arts, from building the prestige of the UK’s highest profile literary prizes to launching top tier arts organisations, has hand-picked independent consultants with expertise across the marketing mix and cultural sector specialisms. From this dream team, Collective Wisdom will provide bespoke solutions to client objectives delivering high quality at excellent value.

Between us we have:

Launched HOME in Manchester
Leant in with Sheryl Sandberg
Developed the Women’s Prizes’ social channels
Launched the Art Review 100
Publicised Christopher Hitchens
Positioned Raymond Blanc as Ambassador for Good Jobs in Food
Reopened Battersea Arts Centre after the devastating fire
Toured (twice) with U2
Organised awards ceremonies for the Booker Prizes
Led the comms for Hull UK City of Culture
Developed audiences for the 14-18 NOW Festival
Been included in PR Week’s 30 under 30
Marketed Joana Vasconcelos’ Wedding Cake at Waddesdon Manor
Created film for Amazon Prime, BBC & ITV
Publicised Dippy the Dinosaur’s tour to Coventry
Handled Mary Berry’s BBC book campaigns
Sent #DogsAtPollingStations viral
Led on Jerwood Foundation’s new social media strategy
Devised multi-channel campaigns for Vintage Classics

Truda Spruyt, Founder, says:

‘I’ve seen a lot of changes in the cultural sector and the media landscape over my 30+ years in the industry. Now, more than ever, we need agile, creative solutions to the communications challenges of the arts and creative industries. By bringing together these skills and expertise under the Collective Wisdom umbrella, we’ll be able to deliver bespoke campaigns to grow the reach, audience and profile of the cultural brands that make life special.’