Blueprint for Free Speech
Blueprint for Free Speech
Team
Truda, Jen Tree
Year
2024
Growing reach and audiences for this important celebration of whistleblowers
Our client, Blueprint promotes freedom of speech for all people, everywhere. Their work, championing whistleblowers and calling out moral and legal injustices is a cause we support personally and professionally. For the most recent awards we set out to raise more awareness of Blueprint and the Blueprint Prizes through a strategic social media campaign designed to increase followers, boost engagement and develop hard hitting and engaging content. Our 2024 results are in! We quadrupled their website visits, increased Facebook profile reach by 17,300% and their LinkedIn engagement is a strong 18.6% compared to the average of 3-5%. This was an impactful and emotive campaign to work on and it’s exciting to play an integral role in building Blueprint’s audience.