Caitlin Moran’s latest book, What About Men?

Client

Ebury

Team

Claire

Year

2023

Caitlin Moran’s latest book, What About Men? proved controversial on first publication, it touched a nerve.

Claire’s strategy for the paperback was to continue this important discussion around men’s mental health, social media and the influence of Andrew Tate, one year on. The problems had not gone away. Caitlin tackled the controversy head on with a new introduction to the book and a targeted media campaign. High profile media and broadcast slots that covered a serious subject with a light touch. Highlights included The Times Magazine; Psychologies Magazine; Lorraine, ITV 1; Romesh Ranganathan, R2; Political Thinking with Nick Robinson; Therapy Works with Julia Samuel. A high-profile launch at The Hay Festival, and a regional theatre tour with hosts Bridget Christie. Jo Elvin, Adam Buxton and Robin Ince, resulted in a Sunday Times bestseller on publication.