Croydon Council - Culture Croydon

Client

Team

Year

Our connection with Croydon Council began when team members worked on the borough’s year as London Borough of Culture in 2023, prior to the formation of Collective Wisdom. Since then, we have maintained a close partnership, supporting the client across its cultural programme and helping to position Croydon as a creative leader within London.

Since 2025, we have delivered PR strategies that span a wide variety of events, from architectural tours and heritage celebrations to large-scale festivals and community-led projects. Our approach has been deliberately multi-channel: securing broadcast interviews on BBC Radio London, ITV London and BBC London News, generating on-the-ground media engagement, reviews, hosting influencers to drive social content, and achieving strong print and online coverage in outlets including The Voice, Gramophone, the Croydonist, Londonist, and international recognition in The New York Times.

By combining regional storytelling with a focus on London-based media, we have consistently amplified Croydon’s cultural image in the capital. Whether celebrating Samuel Coleridge-Taylor’s legacy, spotlighting female artists for International Women’s Day, or bringing the annual harvest festival with its traditional local roots to life, our campaigns have reinforced Croydon’s identity as a borough with a powerful and diverse cultural voice.