Future Yard

Client

Craig Pennington

Team

Amanda

Year

2019

Launch of Future Yard, a new music venue and festival in Birkenhead.

Having worked with Amanda on the Liverpool Psych Fest and Art of Football exhibition, Craig Pennington wanted to realise a dream – a music venue for his hometown, Birkenhead. Despite its creative scene and history, Birkenhead had lived in the shadow of big brother Liverpool. Future Yard would be a social enterprise, showcasing emerging artists, providing opportunities for young people and putting the town on the cultural map.

In 2019, media coverage was secured with BBC 6Music and The Guardian for the proof-of-concept Future Yard festival. With funding and a venue, Future Yard launched in 2020, its launch covered by BBC Breakfast, 5Live, ITV news and national music media. Now an Arts Council National Portfolio Organisation, Future Yard has hosted over 500 bands and mentors hundreds of young creatives annually, solidifying its place in the UK’s live music scene.