Miami vibe
Miami Vibe
Team
Lalla
Year
2022
Lalla worked on a campaign to raise awareness of Miami beyond its party destination reputation and showcase Miami in all its technicoloured glory – focusing on regeneration of key areas as well as the energy of the destination.
She secured a week-long broadcast on ITV’s Lorraine that got Britain moving by launching a health and fitness strand over 5 days – to get fit and lose weight the Miami way. There was enough bandwidth to showcase the destination with a variety of key messages in new and different ways. The campaign delivered more than 3 million ITV viewers and over 1 million website hits to join the Miami Beach Diet over a week.
