Raymond Blanc – Food Ambassador
Raymond Blanc
Team
Lalla
Year
2022
Lalla worked with Raymond for many years.
For this campaign, the objective was to grow Raymond Blanc’s reputation as the perfect person to talk about food security and the state of the F & B industry, ultimately making Blanc into an even bigger Key Opinion Leader with expertise on a number of important and divisive F & B issues.
Raymond Blanc was appointed as Ambassador for Great Jobs in Food. He became central to the Britain is Great campaign and created a Britain Through my Eyes film with the FCDO. Raymond was key figure involved with the Mayor of London’s campaign to involve apprentices in the F & B industry to grow our reputation in the world. He became a go-to for news and features journalists about the state of the F&B industry and what London is doing to grow the reputation of this vitally important sector.