Rick Stein's latest book, Simple Suppers
BBC Books
Team
Claire
Year
2023
Rick Stein’s latest book Simple Suppers, his most personal to date, required a high profile campaign, highlighting the simplicity and informality of the recipes, Claire’s plan was to make the book unmissable in the run up to Christmas.
Targeting key broadcast interviews, both celebrity and food, Rick appeared on The One Show, This Morning, Saturday Kitchen, BBC Breakfast and the Chris Evans Show. Another key element in the success of the campaign was a mammoth book tour, two or sometimes three events a day, taking in carefully chosen independent bookshops, Waterstones and literary festivals. Simple Suppers was a bestseller on publication and a constant in the Amazon bestseller list.