The Last South Tyrol Supper

Client

Reinhold Messner

Team

Lalla

Year

2022

Lalla worked on the launch of South Tyrol’s Reinhold Messner’s fifth and last museum in South Tyrol with the objective of Introducing the legendary climber and destination to A list media in London alongside the food and wine heritage of this amazing destination.

The strategy was to host top tier media at the incredible House of St Barnabas in Soho – when it was just a shell – conducting interviews in the chapel and hosting a Michelin starred dinner (with no kitchen!) and sommelier tasting event in their ‘Four Seasons’ room with Messner playing evocative and enigmatic central figure and host. The impact was high profielmedia reviews and interviews with Messner alongside F & B features on South Tyrolean food and wine, with key media begging to be on the list for any future press trips to South Tyrol to explore the region for themselves.