This is Croydon – Croydon’s year as the Mayor of London’s Borough of Culture

Client

This is Croydon

Team

Truda, Selina and Layla

Year

2023-2024

A perception changing campaign, throwing a positive light on Croydon’s rich culture

Set against a challenging backdrop of financial problems within the council, the year delivered a renewed sense of pride in the borough, partly thanks to the 96.4% positive media coverage which delivered over 11 million views. Highlights of the year included the launch at Croydon’s Boxpark, from which BBC Radio London broadcast their breakfast show, live; a critically acclaimed opening event, Oratorio of Hope, ‘A new start for Croydon… a buoyant and ingeniously constructed showcase,’ The Times, and an upbeat ITV London film about Croydon’s illustrious musical heritage.