Wedding Cake at Waddesdon
Waddesdon
Team
Elspeth
Year
2022
Elspeth led a multi-channel marketing campaign to launch and drive visits to a major, new art installation at Waddesdon: Wedding Cake by Joana Vasconcelos.
Targeting art lovers and those looking for an unusual day out, aiming to attract visitors from London and within a 1-2 hour drive time, Elspeth raised awareness of Waddesdon as a must-visit destination for art. As well as working with the communications team to maximise the impact of press coverage, she delivered a targeted digital and print marketing campaign, resulting in over 80% ticket sales and significant online interest from new audiences, with the Wedding Cake webpage viewed over 74,000 times in the first six months.