Whitefox - Simon Woodroffe

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Team

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Collective Wisdom worked with Whitefox and the Yo! Team to deliver a high‑impact PR and digital campaign for the launch of Yo! Man, Simon Woodroffe’s autobiography. Working closely with Simon, we shaped a clear and collaborative plan that channelled his creative energy while strengthening his position as a common‑sense commentator. Our strategy combined national media relations, sector‑focused podcast outreach, social optimisation and event delivery, ensuring the campaign reached target audiences.

Substantial coverage was secured across top‑tier outlets including interviews for the Financial Times, The Daily Telegraph, The Mirror, Times Radio and BBC Radio 4, reaching an audience of 99 million. Simon also appeared on 8 sector specific podcasts including The Business Men and Building The Brand with James Burtt. Influencer engagement, and a strong podcast advertising campaign expanded reach further, contributing to Simon’s digital growth to almost 250K followers and 6.8 million monthly views.

Alongside media and digital activity, we worked with the Yo! Team to plan, set up and manage a series of launch events designed to generate talkability and content capture. We delivered two editions of ‘An Audience with Simon Woodroffe’, each attracting engaged audiences and generating significant social follow‑up, including more than 30 LinkedIn posts and a combined reach of over 500K.

The campaign elevated Simon’s profile across the UK and successfully supported the launch of Yo! Man, delivering wide visibility across national media, business and entrepreneurial networks and digital audiences.